According to new reports, Apple's iPad tablet is expected to hit a milestone in its five-year history as researchers forecast a sales decline.
On Tuesday, ABI Research published its tablet forecast, leaving Apple's juggernaut on the decline unless it can scrounge up more than 32 million units sold in the final quarter of 2014. According to ABI's numbers, Apple's iPad is set to reach around 68 million units sold in 2014, down from 74 million units one year prior. "Historically, Apple has counted approximately 35 percent of its iPad sales in the last calendar quarter of the year," explained ABI senior practice director Jeff Orr. "Unless Apple can pull off a 32-plus million-unit quarter, sales for CY2014 will be down for the first year since the iPad launched." Apple is not alone in disappointing tablet sales; Google, Amazon, and Barnes & Noble are also projected to post year-on-year declines in branded tablet sales. Samsung, Acer, ASUS, Dell, HP, Lenovo, LG, and Microsoft are projected to see an increase in year-on-year tablet sales.
One reason Apple's tablet may be doing so poorly in 2014 has to do with the company's recent foray into phablets. For three years, Samsung ruled the phablet market until the launch of the massive new iPhones in 2014. Apple dominated Christmas 2014, according to analytics firm Flurry, with 51.3 percent of device activations. Samsung, Nokia,sony and LG trailed behind Apple to make the top 5 manufacturers. While Apple dominated the holiday, its phablets were a bigger hit leaving tablet sales falling. Full-sized tablets accounted for just 11 percent of new devices, small tablets dropped from 12 to 11 percent, and phablets surged from 4 to 13 percent, year-on-year.
On Tuesday, ABI Research published its tablet forecast, leaving Apple's juggernaut on the decline unless it can scrounge up more than 32 million units sold in the final quarter of 2014. According to ABI's numbers, Apple's iPad is set to reach around 68 million units sold in 2014, down from 74 million units one year prior. "Historically, Apple has counted approximately 35 percent of its iPad sales in the last calendar quarter of the year," explained ABI senior practice director Jeff Orr. "Unless Apple can pull off a 32-plus million-unit quarter, sales for CY2014 will be down for the first year since the iPad launched." Apple is not alone in disappointing tablet sales; Google, Amazon, and Barnes & Noble are also projected to post year-on-year declines in branded tablet sales. Samsung, Acer, ASUS, Dell, HP, Lenovo, LG, and Microsoft are projected to see an increase in year-on-year tablet sales.
One reason Apple's tablet may be doing so poorly in 2014 has to do with the company's recent foray into phablets. For three years, Samsung ruled the phablet market until the launch of the massive new iPhones in 2014. Apple dominated Christmas 2014, according to analytics firm Flurry, with 51.3 percent of device activations. Samsung, Nokia,sony and LG trailed behind Apple to make the top 5 manufacturers. While Apple dominated the holiday, its phablets were a bigger hit leaving tablet sales falling. Full-sized tablets accounted for just 11 percent of new devices, small tablets dropped from 12 to 11 percent, and phablets surged from 4 to 13 percent, year-on-year.
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